
In 1963, Lawrence Herbert, Pantone's founder, created an innovative system for identifying, matching and communicating colours to solve the problems associated with producing accurate colour matches in the graphic arts community. His insight that the spectrum is seen and interpreted differently by each individual led to the innovation of the PANTONE® MATCHING SYSTEM®, a book of standardised colour in fan format.
The PANTONE matching system is an internationally recognised method of colour selection, specification and communication. Whether you are creating a logo, a product, packaging, an advert, the latest fashion trend or a vision – PANTONE have the tools and solutions to keep your colours accurate and consistent cross-media.
Even the most advanced monitors and printers require adjustment for different lighting conditions and environments. Calibrating your display lets you control what you see on your monitor and ensures colours are accurate and consistent day-to-day, image-to-image, or on multiple systems for print, Web or video output.